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澳门太阳集团888进军自热米饭市场 嗨饭师抢滩登陆三板斧

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澳门太阳集团888进军自热米饭市场 嗨饭师抢滩登陆三板斧

不用火,不插电,一杯冷水就能让生米变成熟饭!这在以前难以想象的操作,自热米饭的出现将它变成了现实。凭借方便的食用方法和上头的味道,自热米饭近两年销量猛增,它不仅让职场白领和Z世代青年随时吃上热饭,也让近40亿级的潜在消费市场展露人前。近日,拥有27年冷冻食品生产加工经验的澳门太阳集团888,推出了自热米饭品牌“嗨饭师”,正式进军常温方便食品市场,势必要与自嗨锅、统一等知名品牌一争雌雄。

嗨饭师进入自热食品极速赛道

相关机构调查数据显示,我国目前习惯食用方便自热食品的人约有数百万之多,市场需求达到40亿元以上。保守估计,自热食品在中国营业额年递增在20%以上。庞大的消费主力军与巨大的市场覆盖率,无形中保证了自热食品有着良好的增长势头,2020年突如其来的疫情,更是让自热米饭的销量达到阶段式爆发高潮,并且酝酿着更大的经济引爆点。

在广阔的蓝海市场下,澳门太阳集团888近日正式宣布推出自热米饭品牌——嗨饭师!这家拥有27年冷冻食品研发、生产经验的企业,顺应时代的召唤,强势入局自热米饭赛道,势必将依靠企业的自身优势以及突出的产品卖点,在自热米饭市场搅动风云。

嗨饭师抢滩市场三板斧

严选东北大米

在北纬45-48度的松嫩平原上,水稻经过120天以上阳光雨露的沐浴,自然成熟。这里就是嗨饭师米饭的原产地。

①原料优质——嗨饭师选用东北优质原粮。本品采用能发芽的东北优质大米制造而成,味道更香、口感更好,让您吃的放心!②绿色工艺,米粒充分脱水,不添加防腐剂,常温保质期1年,方便携带,容易保存。③方便美味——15分钟吃米饭,口感软糯Q弹。操作简单,加热时间短,比现蒸的米饭更好吃。

 

 

6大地域特色风味

为了迎合对生活品质追求越来越高的目标客群,嗨饭师在产品的口味方面下足功夫,每一个口味都精挑细选。谷言经过深入的市场调研以及用户口味分析,共推出了煲仔类和便当类两大系列,6种口味的自热米饭产品。煲仔类自热米饭有广味腊肠、菌菇牛肉、梅菜扣肉、台式卤肉四种口味;便当类自热米饭有鱼香肉丝和咖喱鸡丁两种口味。六种风味,消费者可以吃到台湾、广东、四川、客家、日式、家常,六种不同的地域美食,与竞品相比选择性更强。嗨饭师主打工作餐、户外旅游等消费场景,让上班族和旅行达人用一碗简单的自热米饭,就能随时享受到味蕾盛宴。

 

克重直抵消费痛点

量更大吃更爽,嗨饭师在克重方面下足功夫,提升了米饭和菜包的克重,将“用量更足,选择更多”作为产品亮点。相比自嗨锅等同类产品,嗨饭师可有效解决消费者常常吐槽的自热米饭“量小吃不饱”的痛点。

Z世代消费群体轻松开启懒系生活

相关统计数据显示,自热食品的消费群体主要集中在中18—24岁和25—29岁的年轻人群。大学生和刚入职场的白领阶层占比近五成。这些年轻的主力消费群体,更愿意用金钱买服务、买享受。他们经常花钱在自己喜欢的事情上,而不是做家务这样的体力活儿。这批消费者的工作环境竞争更加激烈,996、007式的生活节奏,让消费者对食物快捷的需求度大大提升。

嗨饭师自热米饭,只需简单几步,就能获得一碗不错的食物,甚至不用洗碗。而且对外部环境的要求很低,随时随地可以在短短一刻钟吃到一份有菜有肉的热米饭,自然能获得年轻消费群体的青睐。嗨饭师自热米饭的精选口味、优良品质和便捷操作,让Z世代消费群体轻松开启懒系生活。

目前,嗨饭师自热米饭在天猫谷言食品旗舰店和谷言食品微商城已全面上市。新品尝鲜特卖以及直播卖货等线上促销活动同步开启,同时,关于自热米饭的新品研发和上市计划已经在筹备中,以满足更多年轻群体的口味需求。

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